Vidroporto S.A :  When Technology meets Excellence


The business world has been known for its innovation and creativity across ages. Be it introducing technology in the manufacturing segment, transforming the demand-supply chain by digitizing its workflow, business process outsourcing companies that utilize international talents, or manufacturers that scout the globe with scientific inventions while facilitating high consumer experience.

But did you ever imagine stepping in the shoes of an entrepreneur and the hustles encountered to provide the best product or services while gushing its brand identity in the cutthroat competitive market?

If you scout around the globe with the intent to find the solution to this complex question, you might land around a company that is the perfect example of how an entrepreneur should envision a business growth and, at the same time, stay true to its ethical principles.

Based in  Porto Ferreira, it is known for its agile development and capacity building across its key stakeholder and has been providing its services since 1981. Being a safe shelter to more than 900 employees, this Brazilian company has been proved to be the best option in terms of its best products, excellent services, and out-of-the-box business approach. Exemplifying such standout leadership in the glass manufacturing business space is Vidroporto.

It is one of the best glass packaging companies across the international business space and believes in establishing a deep-rooted relationship with its suppliers, consumers, and key market players. To ensure the best services to its consumer, Vidroporto has been focusing on well-equipped technology, highly competitive pricing, and the best customer relationship.

Waving such a magic wand in the glass manufacturing space is Edson Luis Rossi. As the CEO of the company, he is always involved in improving the production quality, facilitating a seamless consumer experience while ensuring competitive pricing with the best marketing mantra available.

Let’s slide into the interview and learn the key strategies that turned Vidroporto into a success story.

Please brief our audience about your company, its USPs, and how it is currently positioned as one of the most reliable companies in the glass manufacturing space.

Vidroporto Group is a Brazilian company active in the sector of glass packaging, intended for beverages, mainly on beer, cachaca, wine, spirits, RTDs, liqueurs, and other alcoholic markets. The company started its production in 1981 with 4 thousand tons of glass per year and an insignificant market share. Currently, the company has been producing around 300 thousand tons of glass per year, and this capacity will be expanded to 150 thousand tons per year. The company’s market share is around 20% in Brazil, and with this expansion, it may reach almost 30% in the near future.

The company has 850 employees and will hire another 300 very soon for the new furnace project.

Shed some light on your offerings and how they impact the industry and your clients.

The company’s culture is based on the development of a long and strong relationship with its stakeholders.In order to build this, it is necessary to be competitive, which means having the highest technologies available, well-qualified labor, deep knowledge about business, and dedication to always provide the best services in all areas.

What are the core values upon which your company is built?

The company’s core values upon which it is based are the ones related to the delivery of excellent products and services at competitive prices, employment of skilled labor, and use of high technology, with social and environmental responsibility.

Please brief us about the featured person’s (s) journey in the industry and how they have contributed to the company’s success.

I have been working at Vidroporto since 2004, exactly the moment the shareholders decided on the board of Directors restructuring.

Since then, the company has been passing through a transformation in all areas like Manufacturing, Quality Assurance, Production Technology, etc. Market share has increased 1500%, profit generation is very positive, and consequently, the value of the company followed the growth direction.

Being an experienced leader, share your opinion on how the adoption of modern technologies has impacted the manufacturing industry and how your company is riding the technology wave.

Modern technologies may be faced as a monster or as better tools to help the company to survive in a new environment and achieve the best results ever. It depends on the point of view. The high technology in general, simplifies systems, improves the product and service qualities, reduces the cost, increases productivity and profit, and presents many other advantages.

In many situations, entering a new world, new system, machine, etc., may cause fear. However, there is no other way of reaching a good result and being competitive without modern technologies.

What would be your advice to budding entrepreneurs who aspire to venture into the manufacturing space?

I believe that to be an entrepreneur; the person needs to develop some key features like not being afraid of what is coming nor the challenges that have to be faced, thinking and looking in a different way from the other people, and trying to do the best, always. In a nutshell, “think out of the box.”

How do you envision scaling your organization’s operations and offerings in 2022 and beyond?

We need to keep the focus on our business and look at all opportunities we have in our hands.

Take the opportunity to improve the process, reduce waste, stay closer to the clients, suppliers, banks, and employees, and always work together for new solutions.


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By admin